Shane Preston
Founder & GTM Advisor
$1B+
Increase in Enterprise Valuation (4x) in 2 years
10x
Growth of USA revenue in 3 years
50%+
Reduction in churn in 1 year
8x
ROI for investors in under 5 years
Experienced judgement. Practical execution. Predictable growth.
Shane works with founders, CEOs, boards and go-to-market leaders to turn promising technology and market opportunity into scalable, predictable revenue growth.
Across more than 20 years, Shane has built and exited his own company, helped create an Australian technology unicorn, led global go-to-market teams and guided B2B technology businesses through commercialisation, transformation and international expansion.
Today, he brings that experience to Black Wallaby clients through go-to-market strategy, fractional CRO leadership, international expansion, advisory and executive coaching.
From market potential to commercial performance.
A strong product does not automatically create a successful business.
Growth often stalls because the ideal customer is unclear, the value proposition is too broad, sales remain founder-dependent or marketing, sales and customer success are pursuing different priorities. In other businesses, the strategy is sound but the operating discipline required to execute it is missing.
Shane helps leadership teams determine:
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Where the business has the strongest commercial right to win
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Which customers and use cases deserve priority
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Why customers should choose the company over its alternatives
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How marketing, sales, partnerships and customer success should work together
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Which capabilities, people and operating rhythms are required to scale
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Whether, and how, the business should enter new markets
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What leaders should measure and manage to create predictable performance
The outcome is not simply another strategy document. It is a focused commercial plan supported by the leadership, capability and operating discipline required to execute it.
Experience that changes the quality of the conversation.
Shane has operated on multiple sides of the growth challenge: founder, CEO, global revenue executive, board chair, fractional CRO, advisor and investor.
That breadth allows him to understand the pressures facing founders and executives while also bringing the objectivity to challenge assumptions, clarify priorities and make difficult commercial choices.
Building and exiting a business
Shane founded Solidtec Solutions and grew it from one employee into a business with more than 50 people across seven Australian and New Zealand offices.
The company reached $10 million in revenue, achieved 22% EBIT and became the leading reseller in its Asia-Pacific region. It was subsequently acquired by a competitor, delivering an eight-times return to investors.
Scaling a global technology company
As Executive Vice President of Global Sales at Nearmap, Shane held responsibility for global sales, sales operations, presales and customer success.
During his tenure:
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Revenue tripled in less than four years
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Enterprise value increased by more than $1 billion
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Australian customer churn was halved
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US customer churn reduced by 70%
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New products and digital channels were launched
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The business expanded into New Zealand and Canada
The transformation combined customer focus, stronger commercial discipline, new-market expansion and the development of a high-performance culture.
Commercialising and expanding emerging technology
Shane has subsequently worked with companies including Outline Global, NCTech Imaging, Archistar.ai, FloodMapp, NGIS, MyCISO, Birdi, AI-NC and IXUP/Dataworks.
His work has included:
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Defining and implementing go-to-market strategies
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Operating as a fractional CRO
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Building and aligning sales and customer-facing teams
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Establishing pipeline and forecasting discipline
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Refining ICPs, use cases, positioning and value propositions
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Recruiting and developing sales leaders and teams
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Building partner-led growth strategies
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Launching products and businesses into the United States and other international markets
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Moving early-stage technology companies towards product-market and go-to-market fit
Shane’s international experience spans the United States, Canada, the United Kingdom, Singapore and New Zealand.
What Clients Value
“Shane brought the perspective of someone who has scaled businesses before. Not theory, but clear judgement on what matters, what to sequence, and how to create genuine commercial momentum.”
Phil Delaney, CEO, Outline Global
“Shane brought experience, clarity and discipline to the execution of our sales strategy. His frameworks and process rigour gave the team confidence and immediate direction.”
Dane Meah, Founder and CEO, MyCISO
“Shane’s capacity to actively listen and deeply comprehend the intricate nuances of scaling and growing the SaaS portion of our business yielded a strategic blueprint. His mentorship and hands-on direction throughout the plan’s execution have been pivotal.”
Paul Farrell, CEO, NGIS
“What sets Shane apart is not just his understanding of GTM and strategic planning tools; it is his ability to apply strategic thinking to our industry.”
Max Myer, Co-founder and CEO, AI-NC
“He’s a great listener, incredibly approachable and down to earth, with useful tactical ideas and practical examples from his own experience.”
Kerry Osborne, Co-founder and President, North America, Me&U