Global GTM

Before You Buy AI for GTM, Fix Your Revenue Operating Model

AI is rapidly moving from novelty to necessity. Founders, CEOs and revenue leaders are being told they need AI across every part of their Go-To-Market function. AI SDRs. AI-generated content. AI forecasting. AI call summaries. AI coaching. AI agents. AI copilots. The list grows every week. It is easy to feel behind. It is also easy to rush into making the wrong decision. Because the question most organisations are asking is: “Which AI tools should we buy?” The better question

ShanePreston

2 days ago7 min read

AI Won't Fix Your Go To Market (GTM) Strategy. It Will Amplify It.

Every week I speak with founders, CEOs and revenue leaders who ask essentially the same question: "How should we be using AI across our Go To Market team?" Most conversations quickly move to tools. Should we use ChatGPT? Should we upgrade Salesforce? Should we buy AI SDRs? Should we build our own agents? These are reasonable questions, but they're not the right place to start. The real question is: "What commercial capability are we trying to improve?" AI Doesn't Replace Stra

ShanePreston

Jul 64 min read

A Practical Guide for B2B SaaS Founders Entering International Markets

Let's face it - international expansion is one of the most powerful, and misunderstood, levers available to a growth-stage B2B SaaS company. Done well, it accelerates enterprise value, opens new market segments, and compounds competitive advantage. Done poorly, it consumes capital, distracts leadership, and creates organisational drag that can take years to unwind. Having worked through multiple international expansions as an operator (CEO, CRO, EVP International) and as a co

ShanePreston

Jan 185 min read